|Bill Good has written more than a brilliant textbook on telephone marketing. he has also written a book that will help marketing people of all disciplines understand the critical importance of timing.
Bill Good's simple approach to telephone prospecting has helped us create spectacularly successful account executives. Every account executive should now read his book and every sales manager who understands that his or her job is to make successful salespeople should read it too.
Dynamite book! Bill Good's approach is the wave of the future in telephone marketing. By following his approach, salespeople can triple their results.
Richard W. Haskin, CLU
Without question, Bill Good is one of the country's foremost experts in the area of building new business. With his proven and practical strategies, anyone taking the time and effort to work his methods must achieve success.
Robert A. Leo
This book shows an approach that salespeople who hate pressure and force and rejection can use to get more appointments in less time and with less emotional stress on themselves. This is the civilized way to prospect.
We're enjoying wonderful success following Bill's system. his revolutionary book should be required reading for anyone in sales."
Michael E. Fitzpatrick
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