1 Bill Good Marketing e-Gorilla Podcast http://www.billgood.com/users/podcasting/ en-us ℗ © 2006 Bill Good Marketing Electronic Gorilla© Newsletter Bill Good The mission of e-Gorilla is to provide our readers in each issue with one or more ideas that, if implemented, will more than pay for your System support for the entire year. Bill Good podcasting@billgood.com Making the Model Day Work for You: The Basics Principles Bill Good The Model Day helps Gorillas maximize the returns on their work time by maximizing their "sales contacts." As long as there has been a Bill Good Marketing System©, there has been an Advisor Model Day, a model set of time blocks. The Model Day helps Gorillas maximize the returns on their work time by maximizing their "sales contacts" --Client or Prospect contacts that either move a sales process forward, or generate or maintain good will. In this podcast, Bill Good himself explains how the Advisor’s Model Day makes momentum work for you, and covers all the basic principles behind the Model Day. It is suggested that you download the Advisor Model Day Principles from the Document Library to review the points discussed in this podcast. http://audio.billgood.com/podcast/e-gorilla_020606.mp3 Fri, 7 Apr 2006 12:00:00 GMT 12:21 model day, finance, business, advisor, gorilla, bill good, egorilla, e-gorilla Building and Sustaining the "Trusted Advisor" Relationship Bill Good In part one of a multi-part series, you will acquire a better understanding of what a trusted advisor is and how to become one. "Trusted advisor" has certainly become a watchword in financial services. Clients want trusted advisors. Every advisor wants clients who regard him or her as one. In order to be a trusted advisor, you need to understand what one is. In part one of a multi-part series, you will acquire a better understanding of what a trusted advisor is and how to become one. http://audio.billgood.com/podcast/e-gorilla_060806.mp3 Thu, 8 Jun 2006 12:00:00 GMT 12:01 model day, finance, business, advisor, gorilla, bill good, egorilla, e-gorilla Seminar Success Zone - 1 Bill Good The Seminar Success Zone series analyzes the six critical success factors that must be mastered to create a profitable seminar marketing campaign. The Seminar Success Zone series analyzes the six critical success factors that must be mastered to create a profitable seminar marketing campaign. These six elements are: 1) Invitation Acceptance Rate, 2) Show Up Rate, 3) Appointment Request Rate, 4) Appointment Show Up, 5) Close Rate, 6) Post-Seminar Management. This episode deals with #1 and #2. http://audio.billgood.com/podcast/SemSuccessZone Part1.MP3 Thu, 21 Sep 2006 12:00:00 GMT 16:09 model day, finance, business, advisor, gorilla, bill good, egorilla, e-gorilla When to Fire a Client Bill Good When to Fire a Client Bill Good explains why you should keep most clients, but what to do when you need to get rid of one. http://audio.billgood.com/podcast/When_to_Fire_a_Client.mp3 Thu, 21 Sep 2006 12:00:00 GMT 16:09 Fire, Client