A "Real Referral" is a name volunteered by a client as someone needing the FA's advice.
If you ask, "Who do you know?", or any of the countless variations, and if the client gives you a name, you do not have a referral. You can call it a referral. You can call a dog a cat. But calling a name a referral most certainly do not make it a referral.
- What is your "Referral Deficit?" Answer some questions. We will tell you if your referral marketing is on the money or if you have a REFERRAL DEFICIT. The difference between the referrals you are receiving and what you should get is your REFERRAL DEFICIT. Find out what your referral deficit is.
- To fully understand Real Referrals, download, print, and study the FULL TEXT of Bill's Research Magazine article, "Referrals Happen." It's FREE. Registration NOT required.
- Now that you understand what the concept of "promoting referrals," take the referral challenge. Download and print "Creating a Referral Consciousness." Read it. Practice it. Call ten clients and DO IT. You WILL FIND at least one REAL REFERRRAL.
| Your Answer | Organized FA |
|
|---|---|---|
| Do you have a strategy to promote REAL REFERRALS? | ? |
YES |
| How many different ways do you promote referrals? | ? |
6-8 |
| Do you ask for referrals? | ? |
Never |
| Do you always send a “Thank You “ letter to a client who have given you a referral? | ? |
Always |
| Do you have a client relationship enhancement strategy? | ? |
Absolutely |


® Copyright 2010 Bill Good Marketing, Inc. All Rights Reserved.
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