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Triple Double
Can you still double production? Can you do it twice? Even three times? In this webinar, you will learn the answers are "Yes," "Yes" and "Yes."

From $0 to $100 Million AUM in two years.
Seminars do work today. You can raise $100 M in 2 years. Let Joe Johnson and Bill Good tell you how.

Referrals Without Asking
Lee Davis joins Bill Good to explain how he gets over 80 "real referrals" a year without asking

Land Speed Record
Pay close attention as Bryan Sarff, Kal Dulku and Bill Good explore how one team launched a brand new business from a standing start. Complete this webinar and get copies of Bryan and Kal's seminar invitations.

To get all your questions answered

Call Jill Webster

Watch this short video for an explanation of all the marketing materials you get with Bill's Book.

Important note: If you already have a free account at, please log in. If not, please register below.

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Take the Referral Challenge

A "Real Referral" is a name volunteered by a client as someone needing the FA's advice.

If you ask, "Who do you know?", or any of the countless variations, and if the client gives you a name, you do not have a referral. You can call it a referral. You can call a dog a cat. But calling a name a referral most certainly do not make it a referral.

  1. Download and print "Referral Conversations." These are short conversations you can have with your clients to PROMOTE REFERRALS, not solicit referrals.
  2. Download and print "The Referral Challenge." This is a log. The challenge is, "Ask the next 25 clients you talk to one of the questions from "Referral Conversations." Write the results. Most likely, you will pick up two or three real referrals. Why didn't you get them earlier? Because you have not trained your clients sufficiently that you value and accept their recommendations. Try it.

To learn more about the Bill God Marketing System, call:
Jill Webster 888-495-7303.

  Your Answer Organized
Do you have a strategy to promote REAL REFERRALS?
How many different ways do you promote referrals?
Do you ask for referrals?
Do you always send a “Thank You “ letter to a client who have given you a referral?
Do you have a client relationship enhancement strategy?

To learn about our tested Referrals System Call 888-495-7303

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You ask for names.  (Go ahead. Admit it.  The names you get don’t buy)

You don’t mention referrals.  (They are going somewhere else, aren’t they?)

You have a board of advisors to coach you on your practice. (If you doctor did that, you would bolt.)


Best Practices for Referral Marketing

The end of the rainbow for referral marketing is 15% of your clients provide a referral every year, and 60% of those close in a reasonable period of time.

To get there from here:

  1. Provide great investment advice. This is your department.
  2. Deploy our justly famous "Client Relationship Retention Formula." A most interesting side effect of this formula is: a noticeable uptick in real referrals. Why? Because your clients are thinking about you more.
  3. Deploy our "Client Engagement Formula." It's engaged clients that provide referrals. How do you get more clients engaged? Ask Jill Webster when you call her at 888-495-7303.
  4. Promote referrals. If you download "Referral Conversations" and "The Referral Challenge," and then use one of the conversations on the next 25 client calls, you will see exactly how powerful this is. Imagine if you had all of the tools!