Register for "Script Writing the Good Way"
In this free webinar, you will learn the critical elements that make up a professional-grade script. Then, we will analyze some bad scripts. Based upon the principles that make up a good script, Bill will show his re-write and explain why he did it that way. Participants will receive copies of Bill's pre-written scripts.
This webinar may or may not be recorded. If it is, it may or may not be available free. Don't miss this chance.
Friday, November 16, 2012 3:00 PM - 5:00 PM EST
Cold calling is dead, right?
Well, not if you believe the countless advisors who have made "Winning Cold Calling Scripts," one of the most read articles in Research Magazine since it was published in July 2009. It's been in the top eight ever since. In financial services marketing, nothing comes close.
No, cold calling today is not dead. But there is a "Good Way" and wrong way to do it.
To get you started with the "Good Way" start by taking a short cold calling survey.
It's for cold callers, ex-cold callers, or those who have thought about it but have yet to take the plunge. In exchange for this information, I will give you "Cold Calling Today," a compilation of Research articles on cold calling, updated with new material. You can take the survey here: http://www.surveymonkey.com/s/ColdCalling2012.
I also need your help to find out which cold calling scripts and lists work best and what unique strategies may be out there. Send me your best cold calling script. I will personally review each one and I will send you the ones I would use if I were in your shoes. Email your scripts to email@example.com. Please provide the following information: name, address, broker-dealer and phone number. We need to be able to identify that you are in fact a financial advisor or at least work for one. As soon as I compile the best scripts, I will send you a copy . but only if you send me one.
The Second Cold Call
You're not done just yet. Cold calling requires diligence, hard work, and the right recipe. To be successful at cold calling you need to nail the list, the initial call, the follow up and more. If you nail the initial call and fail the follow-up your chances for failure increase. Don't ruin your chances of success by treating the follow up call lightly. Download a copy of the "Second Call Script" and start using it immediately in your follow up cold calls.