Cold calling is dead, right?

Well, not if you believe the countless advisors who have made "Winning Cold Calling Scripts," one of the most read articles in Research Magazine since it was published in July 2009. It's been in the top eight ever since. In financial services marketing, nothing comes close.

No, cold calling today is not dead.

Is it more difficult than, say, in the eighties? You bet.

To succeed, everything has to be right.

How can you make sure everything is right?

Read my book, Hot Prospects. It will take the "cold" out of cold call prospecting.

Don't have it?

Go visit the book's website at www.hotprospectsbook.com.