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 Since 1977, Bill Good has been a well recognized figure in the securities industry, where he is
known for his innovative marketing programs.
Fresh out of college, Bill was a statistical analyst in New York with Alan Greenspan, now
Chairman of the Federal Reserve. He later worked as a news reporter and editorial researcher for the
publisher of Barron 's.
In 1977 he started Telephone Marketing Associates, the forerunner of Telephone Marketing,
Inc., which later became Bill Good Marketing. His original start-up capital was $1,000.
In October 1978, Bill landed an account with EF Hutton in Southern California, where he trained
new account executives, fresh from corporate training in New York, on how to get new business.
The program was a huge success, and from October 1978 until June of 1980, while he trained
brokers across the United States, he continued to research the marketing and selling process in the securities
industry, making improvements and refinements to the original Hutton program.
All this research led to the development of a series of seminars. By 1982, he and four seminar
presenters he had personally trained were delivering more than 400 seminars a year nationwide.
That same year, he wrote the first of a series of articles in Registered Representative,
a major trade publication for retail stockbrokers. Due to its popularity, the series turned into a monthly
column. He is now a featured columnist for Research Magazine, and by survey of the magazine's readers,
it's the "feature of the magazine most brokers turn to first."
Bill Good Marketing now produces the Bill Good Marketing System®. The System is
the top-selling marketing system with upper-end professionals in financial services and the stockbrokerage
industry. The firm specializes in the design and support of prospecting and selling systems. It now has
over 3,200 successful computerized RRs in the United States and Canada.
A sought-after speaker, Bill has traveled all over the world lecturing, with one speaking engagement
taking him and his wife to China. He regularly addresses meetings and conferences within the brokerage
industry.
Bill has written a book, Prospecting Your Way to Sales Success (Charles Scribner's
Sons), which is currently in its sixth printing, with a new edition released in November 1997.
Bill graduated Phi Beta Kappa and summa cum laude from the University of North
Carolina at Chapel Hill in1965, and attended graduate school at the University of Virginia from
1965–1968 on a Ford Foundation Fellowship.
Before starting Telephone Marketing, Bill piloted many of his revolutionary marketing
techniques while Director of Training for a company in Los Angeles.
He and his wife, Joava, have two daughters and one son.
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