Since 1977, Bill Good has been a well recognized figure in the securities industry, where he is known for his innovative marketing programs.
Fresh out of college, Bill was a statistical analyst in New York with Alan Greenspan, former Chairman of the Federal Reserve. He later worked as a news reporter and editorial researcher for the publisher of Barron’s.
In 1977 he started Telephone Marketing Associates, the forerunner of Telephone Marketing, Inc., which later became Bill Good Marketing. His original start-up capital was $1,000.
In October 1978, Bill landed an account with EF Hutton in Southern California, where he trained new account executives, fresh from corporate training in New York, on how to get new business.
The program was a huge success, and from October 1978 until June of 1980, while he trained brokers across the United States, he continued to research the marketing and selling process in the securities industry, making improvements and refinements to the original Hutton program.
All this research led to the development of a series of seminars. By 1982, he and four seminar presenters he had personally trained were delivering more than 400 seminars a year nationwide. In fact, Bill has trained many of the top salespeople in the financial services industry as well as others who went on to stellar careers. David Bach (author of The Automatic Millionaire) and Chris Gardner (author of The Pursuit of Happyness) are two such.
That same year, he wrote the first of a series of articles in Registered Representative, a major trade publication for retail stockbrokers. Due to its popularity, the series turned into a monthly column. He is now a featured columnist for Research Magazine, and by survey of the magazine's readers, it's the "feature of the magazine most brokers turn to first."
Bill Good Marketing now produces the Bill Good Marketing Gorilla® CRM™ System. Gorilla is the top-selling marketing system with upper-end professionals in financial services and the stockbrokerage industry. The firm specializes in the design and support of prospecting and selling systems. It now has over 3,200 successful computerized FAs in the United States and Canada.
A sought-after speaker, Bill has traveled all over the world lecturing. He regularly addresses meetings and conferences within the brokerage industry. To date Bill has delivered more than a thousand seminars and keynote speeches. Bill‘s book, Prospecting Your Way to Sales Success has been in print since 1986. His new book, Hot Prospects, was just released in August 2008 by Scribner.
Bill graduated Phi Beta Kappa and summa cum laude from the University of North Carolina at Chapel Hill in1965, and attended graduate school at the University of Virginia from 1965–1968 on a Ford Foundation Fellowship.
He and his wife, Joava, have two daughters, one son, and five grandchildren.